New Sony Crystal LED Display Technology FIRST HANDS ON

To learn more: www.sony.com Check out Sony's "Crystal LED Display," shown on a Full HD, 55-inch prototype model at CES. It is the industry's first 55-inch Full HD self-emitting display using LEDs as the light source. It showcases using unique methods to mount ultrafine LEDs in each of the Red-Green-Blue (RGB) colors, equivalent to the number of pixels (approximately six-million LEDs for Full HD). The RGB LED light source is mounted directly on the front of the display, dramatically improving the light use efficiency. This results in images with strikingly higher contrast (in both light and dark environments), wider color gamut, superb video image response time, and wider viewing angles when compared to existing LCD and plasma displays, with low power consumption. Furthermore, due to the display's structure, the "Crystal LED Display" is also ideal for large screens. Parallel to its continued development and commercialization of organic light emitting diode (OLED) displays, Sony will work conscientiously to bring the "Crystal LED Display" to market. You can learn more about this new display tech when Anthony from SGNL by Sony chats with a member from the product team. Subscribe for CES coverage! www.youtube.com More SGNL www.youtube.com